It was the time when I was struggling to sell my Instant
Tea Ready-mix called ‘Chocolate Masala Chai’.
The important question I was struggling with was “Who
needs my Tea?”
I wanted to sell it in
bulk, since the margins were low.
I was an expert in
Corporate Gifting by then (Thanks to my Chocolate venture)
But the problem was
nobody gifts tea sachets … atleast not in India.
Then I thought, how about small companies?
Then I thought, how about small companies?
Their employees drink ‘Chotuwali
Chai’ or they use vending machines.
I shortlisted 10
companies with just 8-10 employees which do not have vending machine.
I told them, “Look your people go out for tea break twice
a day. They waste hell lot of time during tea break. You can’t offer same Tea
on desk due to cost & hygiene factor. Why don’t you try my sachets? Just
keep a coffee maker to boil water and one sachet in hot water tea is ready.
It’s with milk & sugar”
No maintenance. Low cost .High productivity, hygiene and employee feel
good factor of taken cared by company. I packed all that in just one small tea
sachet.
This is the summary; but
it took little more…presentations, formal letters, few meetings & some
paperwork. And full six months.
I continued, “Here is a bag of 100 sachets for “free”
(that’s right Free Free Free) and a coffee maker for 15 days .Why don’t you
try?”
After 15 days; they
asked for cappuccino, herbal tea, café mocha, masala tea, Cardamom Tea.I said ‘Yes’ to all.
So here is
my learning when you sell, don’t sell just the product/service.
You must
sell an opportunity or a dream or something more.
If you wish to know more; join us for the
workshop!
Here
is the link for your video. https://youtu.be/YmPn7MJDQyk
It
is all about your selling approach.
If you have any questions feel free to hit reply
to this mail.
Don’t forget to share it with your friends.
That’s all for today!
Very
soon, on 12 March 3-5 pm we will be discussing about it.
Hoping
to meet you soon there!
Till
then,
Take
Care
Stay
Tuned
Sheetal
Mulay
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