Sheetal Mulay

It was month of June. All shops already announced monsoon sales & discount offers. And here it came. A new gym opened near my place. For almost a week I was planning to go in & check with them. But it was not happening. But that day I saw that 40% discount board & I went in. And I ended up opting for one year membership, after all that plan had maximum discount. The first day the instructor gave me workout, low intensity. I was wondering if that was Low intensity, god bless me. I was exhausted, drained & was dragging my legs. Next day was no different. Few exercises changed here & there. But it was same, super exhausting. Then on Sunday I took an off. It continued for a few more days. But on one Monday, I told myself it’s not a good idea to go out since it was raining so much. Next day, I observed my daughter is sneezing a lot, Next day my maid took off… & next day…. It continued. I stopped going to the gym. Every tim...

What's cooking? What are you preparing for dinner today? Don’t worry, I am not asking for a treat! J Today we are going to have some ‘Serious’ kitchen business! So same question again, normally what do you cook for dinner? Yes, I know your answer “It all depends…” True, it depends upon what you have in the pantry/refrigerator, how many guests, off course how your mood is and most importantly who is coming? How is it related to your business? Here you go… When you start your business, you MUST start selling what you have ready in your plate. Just like last minute cooking! (2 Minute Maggie) If you keep on thinking about adding fancy veggies & decorative plating, the dinner time gets over! You lose the opportunity! So start selling with what you have. (Minimal Viable Product) When you start getting some money rolling in your bank account & have a good word out, you must start providing the wholesome meal! Wheat pasta with some exotic vegg...

Want to know the truth? The world doesn’t need what you are selling! Yes! That’s the harsh reality. They were doing well before you decided to sell your product/service or they will be perfectly fine if you don’t sell anything. Does that mean you should not sell your product? No! Absolutely not! People out there shout ‘Start business to change life & not to earn money’ . I am not saying they are wrong but your product can’t change life of everybody from day one. It may have higher potential but you must sell it to the right people at the right time . My first business was homemade gourmet chocolates. If somebody would have asked me then,” For whom your chocolates are for?” I would have laughed at him and thought; there is something wrong with that person. “Hell… anyone on the earth can eat chocolates” Right isn’t it? No… I was wrong…entirely wrong. It took me a lot of hard work, time, money and many sleepless nights to realize it. Now when...

“You are kidding! If you are giving so much content for ‘FREE’ who will buy from you?”  my friend was very much worried. “Is it some kind of a social service you are doing to empower people?” she continued. Yes, she was very much right! It was not her fault. That is how exactly we had been taught about business. Keep everything like a top secret else someone will steal it! Want to know the truth? The time has changed! Thanks to internet! There is everything out there for free! Books, courses, movies, seminars, workshops, TV serials, school coaching! Everything, you name it!   Then what is so secret about your product/service? Even if you think it is some ‘Super Invention’, trust me very soon some big player will jump in & will crush the market. Remember the rice bran oil? So the point here is stop worrying & treating your product/service like a red tape file. How is it related to ‘Free’! In the modern world of internet you can’t SELL anything to anyone, but th...