Want to know the truth? The world doesn’t need what you are selling! Wait… read this before pressing that close button. Yes! That’s the harsh reality. The world doesn’t need what you are selling! They were doing well before you decided to sell your product/service or they will be perfectly fine if you don’t sell anything. Does that mean you should not sell you r product? No! Absolutely not! People out there will shout ‘Start business to change life & not to earn money’ . I am not saying they are wrong but your product can not change life of everybody from day one. It may have higher potential but you must sell it to the right people at the right time . My first business was homemade gourmet chocolates. If somebody would have asked me then,” For whom your chocolates are for?” I would have laughed at him and thought; there is something wrong with that person. “Hell… anyone on the earth can eat chocolates” Right isn’t it? No… I was wrong…entirely wrong...