Sheetal Mulay

‘Stop working ‘IN’ your business & Start working ‘ON’ your business’ Here is what I mean. When I started my chocolate business, I was making the chocolates, wrapping and packing them, taking orders, giving deliveries. A thousand of chocolates daily. I use to work 20 Hrs a day. All the time I was acting as a technician/worker & working ‘IN’ my business. I grew my business, I hired few people. Now I started teaching them, making them work and monitoring day to day activity. Promotion time! From a technician I promoted myself to a manager. But still I was working ‘IN’ my business. Then I started my instant tea business. Now this time I outsourced my manufacturing, packaging & branding processes. Then what type of work I was doing? I started working on my lead generation strategies, sales presentations, marketing approaches, lead conversions and customer relationship. In other words, ‘My Business’ was my product & not what I was sellin...

The other day, I was attending a workshop, and I had a conversation with two women entrepreneurs there. It went like this: Girl #1: "Sheetal, are you on Periscope?" Me: "No—" Girl #2: "Uooo! How are you not yet? It’s new & cool. I am using it like anything but I am not on Pinterest yet" Girl #1: "OMG you aren’t on Pinterest? I am planning to hire a professional to handle all my social media. It’s difficult to keep a track of it all the time you know." Girl #2: "I heard about him. He is really good. I’m going to do that soon!!" Spare me! This was a real conversation. I pretended to answer my phone, and walked away. Look... If you want to start and grow an online business, the last thing you need is a professional to handle all your social media. As a matter of fact, here is a list of things you don't need: * You don't need a Twitter account (Or any social media account which is draining you). * You don...