Sheetal Mulay

We all know, a good business idea is must to start any business. Many say, “Let me get that idea then I will crush it!” Hold on, it’s not true. No doubt a good idea boosts your chances but it’s not enough! There are many examples where good business ideas simply failed! The point here is that in order to build a successful business, business idea is important but there is something more. And that single most important factor is a ‘Clear and Established business model’. Pay special attention to that word, ‘Established’. There’s no need to reinvent the wheel when it comes to your business model. Find people who have done what you want to do and learn the business model inside out before you get going. Remember there is a big difference between following the model & copying.  If you are using the similar logo, website or content that’s called copying. Modelling is studying what strategie...

One day I decided to start my own business.  But my problem was I was not aware of my passion. I read self-help books, watched great movies, videos to find inspiration, motivation, learn positive thinking etc. etc., you name it.  Everybody was shouting, “You should always follow your heart .”  But my biggest problem was, my ‘Heart' never talked to me.  And if at all it did I never heard it talking.  I always had a very simple life; School, college, job, marriage and kid. I really never got any time to think about this passion stuff. So now what? How could I find my true passion?  How could I start a business without knowing my passion?  Finally, ‘Mera 'Dil' bhi bola’. Here is what happened. I made caramel chocolates for my daughter. I gave them to her friends and my friends and relatives. They loved them. Many asked whether I make them on order. Unbelievable, ...

It was 5 th March. I got a call from a friend who is an event organizer. She was conducting some event on 8 th March for women’s day. One of her key speaker quitted at the last moment. And now she wanted me to speak at her event. It was an awesome event. The speakers at the event were the ones I really admired so I agreed without hesitation. It was an honour. Also another big advantage was, I didn't have to purchase the expensive pass. J I asked, “What topic you would like me to talk?” She got shocked,” Topic?” Now it was my turn,” Yaa, topic like marketing, social media, women entrepreneurship etc.” “Hell, from when you started talking on topic? You   tell stories. Come and tell some of them” Now it was my turn to get shocked. She continued,” I am going to add your title/designation as a storyteller. “Ahh what?” I got even bigger shock now. “Storyteller that is what you are. Girls love your stories. That’s your USP. Darling common n...