Sheetal Mulay

Does it ever happen to you? When you see a story saying, they are making huge profits in only a few short months, an obvious thought that comes to mind, is this a marketing trick or can an online business really grow that fast? I've read a lot of those overnight success stories and I can completely understand that suspicion. We live in an over hyped society where girls want to lose weight with no exercise, look great without any effort and want more money in three easy steps, and they want it right now. Oops!!! Hold on! Want the truth? Most of us have completely lost touch with what it really takes to be successful. If you want to be wealthy, influential and an expert in your field, being successful is not easy and it does not happen fast. You have to earn it. (Yes, Just like Bournville Chocolate. Earn it. ) Here's the thing. To become successful, it requires hard work. It is monotonous and boring, but no one ever tells you that. So let's talk about it; three real truths...

It was really a hectic day. It was a wonderful event, no doubt, many good speakers, variety of topics. It was over, I was totally exhausted. Entire day, I had concentrated hard. I didn’t want to miss any of those golden words. In the evening, I was on my way back home. One new friend and me, both of us were in a local train. Thankfully it was Sunday evening. The train was not crowded. We were sitting comfortably. But not talking much. In fact I was planning for a good nap. Then all of a sudden something happened. That new friend of mine asked me a question. She asked,” What do you think, which is the best place in the world? ” Oh no, not again. I had enough of positive thinking, motivation, manifestation, dreaming etc etc for that day. I really don’t want to answer any question. People ask about dream, passion, motivation, diet and exercise. But nobody asked me about a place yet Also I found her tone very peculiar. I started thinkin...

Today I am going to share a question from Sarika and she writes, “I am little confused. I heard naming your business by your name is not a good idea. But your website www.sheetalmulay.com Not only you, but I found few other people doing same. So my confusion is how do I choose a name for my business? How do you know when to call your business by your name versus a name that describes the business? Hey Sarika, Loved your question. In fact this is one of the most popular questions of all time. Here is your answer. Your business name is your first image. It is what customers will remember, about your business that will either draw them to it, or send them to your competitor. It helps you, to create your image, brand and position effectively, to reach, to your niche market. The key factors which determine naming decision are Your Industry, Your Vision and Your Long Term Business Plan. Here’s what I mean. If you’re looking to build your business, around being an expert, like an author, a ...